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Company CRM Concept and Implementation Project
Špringl, Petr ; Tobola, Jiří (referee) ; Chlebovský, Vít (advisor)
This thesis deals with analysis and possibilities of improvements in the area of customer relationship management in a company. There is a theoretical framework regarding customer relationship management and CRM systems including their implementation. The thesis includes analysis of current state of CRM in a concrete company and a proposal of a new CRM system implementation schedule based on the analysis. Finally, there is a discussion of benefits of the proposed project and author's proposals heading to improvements of CRM in the company.
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Proposal for Changes to the CRM System
Soukupová, Hana ; Buchta, Miroslav (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with issues of Customer Relationship Management (CRM) and options leading to its improvement in První brněnská strojírna Velká Bíteš, a. s. The Author investigates developement of customer relations, B2B markets, marketing communication and the CRM in theoretical part. Analytical part of the thesis is focused on current state of the CRM system assessment being used. After the analytical part follows a proposal part, where the author presents her own suggestions and recommendations, which should lead to improve a level of the CRM system used in the company.
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Company CRM Concept and Implementation Project
Špringl, Petr ; Tobola, Jiří (referee) ; Chlebovský, Vít (advisor)
This thesis deals with analysis and possibilities of improvements in the area of customer relationship management in a company. There is a theoretical framework regarding customer relationship management and CRM systems including their implementation. The thesis includes analysis of current state of CRM in a concrete company and a proposal of a new CRM system implementation schedule based on the analysis. Finally, there is a discussion of benefits of the proposed project and author's proposals heading to improvements of CRM in the company.
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Influence the implementation of CRM on the development potential of companies
Anisimova, Karina ; Mejdrech, Vlastimil (advisor) ; Hartman, Ladislav (referee)
This thesis looks into the complex issue of CRM implementation. The thesis is divided into a theoretical and practical part. The first part of the thesis aims at analyzing CRM system, defining it's essential features and also investigating influence of the system implementation. The main goal of the second part of the thesis is to analyze two Russian companies, which have implemented the CRM system or a part of them. In this part I have performed own research and on the basis of investigation I realize my own measurements of effectiveness of implementation. In the conclusion, I have summarized main results of the implementation and suggest some own ideas for company business development.
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